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Values & Culture

वित्तीय साक्षर भारत विकसित भारत

AWOKE India Group is committed to bring a qualitative & quantitative impact on the target groups in the areas of training, consulting and financial literacy by offering individuals, industries, and institutions a range of services & knowledge-driven initiatives in the most competitive, ethical & socially responsible way.

AWOKE India aims to be the best and preferred service provider in the core area of training, consulting, education & skill development.

About AWOKE India ®

AWOKE India® Group

AWOKE India Group, established in 2012, is dedicated to promoting financial literacy and education, particularly among marginalized communities in India. The acronym AWOKE stands for “A Wisdom One Knowledge Enterprise,” reflecting the group's mission to inspire a new awakening through knowledge-driven initiatives that benefit all stakeholders.

As a training, consulting, and social enterprise primarily operating in the Banking Financial Services & Insurance (BFSI) sector, AWOKE India Group focuses on enhancing individuals' skills and enabling enterprises to achieve greater success.

Our efforts are dedicated to reaching all segments of society, with a particular emphasis on improving financial acumen. Through the relentless pursuit of our goals, we strive to empower individuals and support enterprises in scaling new heights.

Our dedicated team of experts, led by our founders, Mr. Pravin Kumar Dwivedi and Dr. (Mrs.) Deepti Dwivedi brings decades of experience in banking, education, and corporate leadership. We're committed to empowering individuals, organizations, and communities with the knowledge and skills they need to thrive in today's ever-changing landscape.

AWOKE India® Consultants Private Limited

At AWOKE India Consultants Private Limited, we firmly believe in the transformative power of knowledge for both individuals and organizations. Our Training & Skill Division offers a wide range of programs customized to meet the unique needs of our clients.

As a consulting firm, we don't just offer advice; we catalyze setting you apart from the rest.

AWOKE India® Foundation (AIF)

AIF is dedicated to fostering empowered and informed communities, focusing on key areas such as Financial Literacy, Investor Education, and Skill Development. AIF is the only Investor Association (IA) recognized by the Securities Exchange Board of India (SEBI) in Uttar Pradesh. AIF safeguards investor and consumer interests with comprehensive services, including grievance redressal.

AIF also conducts a range of programs like Depositor Education Awareness Program (DEAP), Centre for Financial Literacy (CFL), Awoke Learning and Knowledge Home (ALAKH) an Educational initiative for underprivileged children & Entrepreneurship Training. These initiatives are delivered through training sessions, workshops, conferences, seminars, and other social campaigns.

AWOKE India Group
Leaders

Get to know our amazing Mentor

With a passion for innovation and a dedication to excellence, we bring diverse expertise to every project we undertake.

Prof. Subrata Chakraborty

(Hon. Chairman - Advisory Board) Former Dean & Director-in-charge

IIM, Lucknow

Mrs. Aparna Awasthi

Former DGM - Outreach

SBI, LHO, Lucknow

Prof. Vipul (Retd.)

IIM, Lucknow

Mr. G. B. Pattanaik

Former Principal Secretary

Govt. of Uttar Pradesh

Mr. Vijay Sahi

Former GM

Time of India

Pravin Kumar Dwivedi

Founder & President

AWOKE India Group

Mr. A. K. Singh

Former CGM Secretary

NABARD, Lucknow

Mr. Devesh Mathur

COO

HSBC Asia Pacific

Dr. Deepti Dwivedi

Managing Director

Arth Vipra Finvest Pvt. Ltd.

History

Uncover Our Stories

Mr. Pravin Kumar Dwivedi, a seasoned banker with 23 years of extensive experience across diverse national and international financial institutions, notably served a tenure of 3 years at IDBI Bank. During his incumbency, Mr Dwivedi undertook extensive travels, particularly within the states of Uttar Pradesh, Madhya Pradesh, Chhattisgarh, Odisha, and Bihar. Through his travels, he discerned a pronounced deficiency in financial literacy among the populace. Having worked with national & international banks he has got a lot of exposure. The idea of fostering financial literacy among the masses crystallized in 2006, prompting Mr Dwivedi’s association with HSBC Bank. However, it was in September 2012, after he departed from HSBC in July of the same year, that the persistent notion of enhancing financial literacy culminated in tangible action. With a singular mission to educate and empower individuals with the acumen and foresight requisite for financial security and sound decision-making, Mr. Dwivedi embarked on his entrepreneurial journey.

Thus, two distinct entities emerged under his stewardship, namely (put hyperlink for AIF)

  • AWOKE India Foundation (AIF): A non-profit organization dedicated to advancing financial literacy.
  • AWOKE India Consultants Private Limited (AICPL): A for-profit venture aimed at propagating the ethos of Financial Literacy, notably through the inception of the Investor Awareness Program (IAP).

AWOKE India Group forged partnerships with key financial institutions such as the Securities Exchange Board of India (SEBI), National Stock Exchange (NSE), Bombay Stock Exchange (BSE), and Mutual Funds.

A great initiative was then started in 2018, called India Financial Literacy Conclave (IFLC), which is an annual conclave hosted by AWOKE India with twin objectives of putting financial Literacy & Investor Education among the key stakeholders and developing strategies to achieve AWOKE India’s Vision and chalking out a step by step roadmap for the ensuing year. This conclave has gained momentum each year, with increasing participation and enthusiasm from across India.

Since 2018, AWOKE India has been organizing the India Financial Literacy Conclave (IFLC), a yearly event with two main goals: to promote financial literacy and investor education among key stakeholders and to develop strategies to achieve AWOKE India’s Vision.

The idea of Awoke Learning and Knowledge Home (ALAKH) came into the picture in 2021 with the persistent thought of giving back to society, bringing a smile to the faces of underprivileged children along providing holistic education, free of cost.

Notably, in 2022, AWOKE India transitioned into the Centre for Financial Literacy (CFL) project, facilitated by an invitation extended by the Reserve Bank of India (RBI) to local NGOs in Lucknow. Consequently, 27 CFL centres were established in Bahraich, Prayagraj, and Ballia under the aegis of AWOKE India.

The accolades of success and recognition continued as RBI, in 2024, allocated an additional 49 CFL centres under CFL Phase III in Uttar Pradesh, alongside the authorization for the establishment of 34 new CFL centres in Bihar, further solidifying AWOKE India’s commitment to advancing financial literacy on a broader scale.

Journey Through Time

Founded

Mr Pravin Dwivedi Embarked on his entrepreneurial journey & thus, 2 entities emerged.

September 2012

NSE Empanelment

For Investor Awareness Program in 7 Northern States.

2016

Expanding Reach

An advisory board & executive committee were constituted, along with expanding pan India.

2017

Certification with SEBI
& 1st Edition of IFLC

We Launched our 1st Edition of International Financial Literacy Conclave & We became Uttar Pradesh's only SEBI-recognized Investor Association

2018

MOU

Memorandum of Understanding

MOUs signed with prominent institutions in Pan India.

2020

BSE Empanelment & ALAKH

BSE Empanelment for Pan India Program & Setting up of schools for the underprivileged.

2021

CFL

Centre of Financial Literacy (Phase 2)

Establishment of 27 CFL Centres in 11 Districts of UP

2022

CFL

Centre of Financial Literacy (Phase 3)

Establishment of 83 CFL Centres in Uttar Pradesh and Bihar.

2024